A good definition of a channel partnership might be that it’s the ultimate win-win business relationship. When you partner with another company to market its services and technology, you receive benefits even if you don’t proactively “sell” the product, service, and/or technology to others. But you receive more benefits if you do.
Types of Partnership Programs
Partnering is a dynamic way to increase a network’s users. “Similar to a company’s advisors or collaborators, partners can be crucial to the overall success of a business. Their impact on sales, market share, innovation, and even brand recognition can be enormous,” says Software Magazine. There are several types of partnerships, but the relationships specific to the technology industry are:
- Integration – partners that integrate a company’s product/solution into existing software and vice versa
- Reseller – (Channel) partners that purchase vendor software and offer it as an add-on to their customers and users
- Referral – partners that act as consultants and sell your product, often in addition to other IT solutions. Referral partners can independently and without commitment spend exactly as much time and effort consulting with and soliciting new clients.
The partnership style we offer at ActivePBX is the residual partnership; you receive a regular payout (evergreen) for the life of your client account.
When both sides benefit from a business relationship, it’s a win-win. And with a channel partnership program, both sides realize increased income. You will generate revenue for the company while also making its services a part of your company’s technology solutions. As a partner, you will grow your “sales footprint” at the same time; you’ll generate more business with this competitive edge.
Together Everyone Achieves More
Sometimes, more is . . . more. When you’re a value-added reseller (VAR), you can attract new customers to your primary business portfolio because you increase the types and quantity of solutions you can provide them. Call 866-330-4678 or contact your professional representative at ActivePBX for more information about our partner program.
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